Google My Business
Google My Business (GMB) is a service provided by Google that puts your business on the map.
You’ve most likely seen GMB previously when searching for local shops such as restaurants or petrol stations near you. GMB appears as a listing of your business’s operational information, reviews, posts, and so much more. Depending on the type of business you run, you can list a menu or a list of services too. Below is Progress Accountants’ GMB.
According to Net Marketshare, approximately 80% of all searches happen on Google. That is around 3.5 billion searches per day. This shows the importance of Google My Business.
Despite being so helpful, a high percentage of UK small businesses don’t manage a search engine listing or map listing for their business. It’s easy to set up in a few clicks and track updates through the accompanying app. If you need more, Google can help you to create a fully mobile-optimised website in less than 30 minutes.
Google has recently added a functionality that lets you add your branding as well as a cover photo, and photos that show what your business is about.
Analytics on the tool help you monitor engagement, including clicks, calls, bookings and follows. You can review these performance metrics in your Business Profile page on Google. You can also also control how your business appears on Google search and Google Maps. You can even let customers know where you’re based if you are a service based business as seen in our GMB above.
You should respond to all of your reviews as this will help your business look better online. It is worth noting that you can’t remove customer reviews from your listing. However, if there is a particular review that is unhelpful, you can flag it to Google and request that it is removed.
Maximise the chances of new customers finding your firm by using GMB.