The biggest and best businesses all seem to offer a mobile app of some sort. Whether booking a taxi, checking into a flight or checking your bank balance, it seems that the smartphone is now the “Swiss army knife” that everyone uses to do pretty much everything. So does this mean that you need to build an app for your business?
The first thing you need to think about before committing to building an app is what your needs are. Do you need an app to help you with marketing, sales or customer services? How would an app add value for your customers and streamline processes for your business? You don’t need to be a programmer to create an app as there are plenty of agencies and online DIY tools that you can use to create one. Here are a few things to think about before you decide whether or not to develop an app for your business:
Your app reflects your firm’s brand, and that icon on a mobile device that is frequently looked at will help to build recognition of your brand. You can also use an app as a marketing tool to create “push notices” that deliver information about your business and its products or services to customers. For example, you could use an app to push special offers, updates, or announcements to your customers.
Do you want to create an app simply to make your business accessible to your customers 24/7? Apps make it easy to engage with your business because customers don’t have to switch devices. When your business crosses their mind, they simply tap the app on their smartphone.
Could your business use an app to sell more products or services to your customers? Again, this depends on the type of business that you operate. For example, if you run a coffee shop, perhaps you could replace loyalty cards with an app. Alternatively you could allow your regular customers to place orders for future products or services directly from an app. This would speed up the sales process for your customers and also help to generate loyalty from customers who may keep coming back to buy more because it is so easy to do so using an app.
Do you want to put your products or services at your customer’s fingertips? You could create an app that allows your customers to engage with you and your business in a matter of seconds. You could offer product support, helpdesk services, market updates or even a booking service, depending on the type of business that you operate.